An Employ Inc. Brand

Photography

All photography should depict human interaction and feel natural and authentic. 

Photography Library

The photos in our library have been selected based on the below guidelines are approved to use for digital assets, presentations and other customer-facing communications. Please contact the Marketing Team if you have a specific photography request.

Access Library

Photography Do’s

Only use images that are authentic and candid featuring real people and real situations; both in the office and at home. Photos should represent diversity in gender, ethnicity, age, and industry.

photography guidelines examples
photography guidelines examples
photography guidelines examples
photography guidelines examples
photography guidelines examples
photography guidelines examples
photography guidelines examples
photography guidelines examples
photography guidelines examples
photography guidelines examples
photography guidelines examples
photography guidelines examples

Photography Don’ts

Avoid images that use staged emotions, corporate clichés, and inspirational or obvious metaphors. Images with dramatic lighting and distorted angles/perspective are distracting and should be avoided. Hands to the face is usually a forced posed during a photoshoot and depicts a staged environment.

photography guidelines don’ts example
Too cliché
photography guidelines don’ts example
Too corporate
photography guidelines don’ts example
Too posed
photography guidelines don’ts example
Too photoshopped
photography guidelines don’ts example
Avoid distorted angles
photography guidelines don’ts example
Avoid lens flare
photography guidelines don’ts example
Avoid hands to the face
photography guidelines don’ts example
Avoid embellishments

NEVER use inspirational or obvious metaphor images. They are unsophisticated and create inconsistency among the brand.

photography guidelines don’ts example
photography guidelines don’ts example
photography guidelines don’ts example
photography guidelines don’ts example

Realistic Environments

Photos should represent a variety of work environments, such as working remote, socially distancing, Zoom meetings, outdoor gatherings, face masks, etc. 

These images reflect realistic working environments:

photo guidelines realistic environments
photo guidelines realistic environments
photo guidelines realistic environments
photo guidelines realistic environments
photo guidelines realistic environments
photo guidelines realistic environments

Color in Photography

Photos should incorporate colors of the Lever palette and avoid images that don’t reflect the brand.

This does not mean that every image needs to be retouched to change colors, however, effort should be made to search for images that complement the brand palette versus clashing with it.

These images feature dominant colors that are representative of the Lever brand palette:

These images feature dominant colors that are NOT representative of the Lever brand palette:

Color is void and too neutral, would need to recolor shawl to be a Lever brand color.
Too much purple and not within brand. Do not use unless changed to Lever Navy.
Too much red and not within brand. Do not use unless all red is recolored.
The wine colored shirt would need to be recolored to Lever Navy.
The purple shirt would need to be recolored to Lever Navy.
The red blazer would need to be recolored.

This, Not That

The goal of finding the right candid stock photo is to strive for authenticity, where the people don’t look posed or staged to create the scene. If you’ve seen a particular model used often, don’t choose that image. Here are a few comparison images of what to use and what not to use:

photo guidelines group photo example
THIS
photo guidelines not that group photo example
NOT THAT
photo guidelines working photo example
THIS
photo guidelines working not photo example
NOT THAT
photo guidelines virtual meeting example
THIS
photo guidelines not virtual meeting example
NOT THAT
photo guidelines candid conversation example
THIS
photo guidelines not candid conversation example
NOT THAT

Photography Usage in Shapes

Explore cropping hero images into Lever’s core shapes. This treatment can be used for eBook covers, website hero images, and digital assets. Incorporating an image into a pattern of shapes helps to brand the stock image and make it unique to Lever.

photo guidelines shapes and photos example
Utilize shapes and pattern to contain an image.
photo guidelines shapes and photos example
Mix different images into an overall pattern to help tell the story of the supporting copy.
photo guidelines shapes and photos example
Using colors from the palette, apply overlay treatments on select shapes for more color play.

DEI Photography

Bright, cheerful, candid portraits are used to showcase individuality. This style of photography should only be used for DEI campaigns, collateral, and topics. These images will require photoshop editing to ensure the background colors are from the approved brand color palette.

photography guidelines DEI example