Illustration

Lever people illustrations are custom renders and are comprised of simple shapes, colored accent fill in either the shirt or pants, and a Gunmetal grey (#222326) stroke. Illustrated people should be diverse—utilizing only the approved the skin tones indicated below. The illustrations should only be used on a white background or light grey background. Never alter the style of the illustrations.

Illustration Examples

Illustrations should include a grounding shape, so that the people are not floating in the space. People can stand, sit, carry, and walk on shapes. Shapes should still follow guidelines of the “Shapes + Patterns” section of this guide. Balance color use of shapes and clothing according to Lever’s color guidelines. 

Lever brand illustration guidelines examples
Lever brand illustration guidelines examples
Lever brand illustration guidelines examples

Stroke

Lever people illustrations should always use Gunmetal grey (#222326) for the stroke. The stroke weight varies depending on the size of the illustration and should be scaled with the illustration. Whatever stroke size is used for the person should also be used in select background elements.

Lever Brand illustration stroke example graphic
This example uses a .5 pt stroke.
Lever Brand illustration stroke example graphic
This example uses a 1 pt stroke.
Lever Brand illustration stroke example graphic
This example uses a 1.5 pt stroke.

Skintones

The colors for skin tones are shown below and are only for the people illustrations. These colors can’t be used anywhere else.

Illustration guidelines light skin tone example

Light Skin Tone
#F6CE97
RGB (246, 206, 151)

Medium Skin Tone
#C9984F
RGB (201, 152, 79)

Illustration guidelines light dark skin tone example

Dark Skin Tone
#8D5514
RGB (141, 85, 20)


Hair and Face

A variety of hairstyles can be used for Lever people illustrations. No facial hair. Below are approved styles, and feel free to create new styles that are simple in design. Hairstyles of any length can be applied to either gender. Hair is always colored the same as the stroke (Gunmetal grey – #222326). Feminine faces use a rounded shape and masculine faces are more angled with a nose; below are the two face shapes used.

Illustration Misuse

illustration misuse examples
Don’t use transparent fills on the people. Always fill with the color of the background.
illustration misuse examples
Always include Lever shapes, including a grounding shape so the people aren’t floating.
illustration misuse examples
Don’t repeat the same color for clothing.
illustration misuse examples
Don’t color only shirts or only pants, use a mix.
illustration misuse examples
Don’t have the people in the same illustration at different scale.
illustration misuse examples
Don’t color both the shirt and pants. Don’t color shoes.
illustration misuse examples
Don’t add excessive detail.
illustration misuse examples
Always use an approved skin tone fill. Do not make new skin tones.
illustration misuse examples
Don’t use a thick stroke.
illustration misuse examples
Don’t use any gradient color fills.
illustration misuse examples
Always include hair, and do not create new face shapes.
illustration misuse examples
Do not place illustrations on any color fills other than White, Snow, or Solitude.