An Employ Inc. Brand

Core Palette

The core palette is intentionally small to help hold brand consistency in collateral and digital assets.

Dark grey and blue are the primary identifying colors. Blues convey trust, reliability, and professionalism. Black/dark greys are sophisticated and white/light greys are modern.

Primary Colors

When using colors in design, white and light grays should maximize the space as shown in the color usage wheel. Gunmetal grey and Lever Navy are the predominant colors and can be used interchangeably with equal weight. Azure blue should only be used for button and link components.

White
#FFFFFF
RGB (255, 255, 255)

Snow
#F9F9F9
RGB (249, 249, 249)
CMYK (2, 1, 1, 0)

Solitude
#F0F1F2
RGB (240, 241, 242)
CMYK (4, 3, 2, 0)

Gunmetal (Grey 900)
#222326
RGB (34, 35, 38)
CMYK (74, 67, 62, 70)
PMS 419c

Lever Navy (Blue 800)
#004A7F
RGB (0, 74, 127)
CMYK (100, 76, 25, 9)
PMS 2154c

Americana
#0970b9
RGB (9, 112, 185)
Do NOT use Americana for printing. This color is only to be used for buttons and links on digital assets.

Secondary Colors

These secondary colors should be used only as accents when needed for illustrations, graphics and charts, and other marketing collateral.

Turquoise Blue
#4CD4FF
RGB (76, 212, 255)
CMYK (55, 0, 0, 0)

Blizzard Blue
#91EAF2
RGB (145, 234, 242)
CMYK (36, 0, 9, 0)

Dark Tangerine
#FFA60F
RGB (255, 166, 13)
CMYK (0, 40, 100, 0)

Medium Sea Green
#39BF71
RGB (57, 191, 113)
CMYK (70, 0, 76, 0)

Extended Palette Limited Use

The extended colors are for limited use only when additional variations within the primary and secondary palettes are needed for charts, graphics, and illustrations.

These colors should never dominate the space.