Lever Brand Guidelines
To preserve the integrity of our identity, we want to ensure that both the Lever logo and mark are always recognizable and legible, and stand out against any competing design elements.
This is the official Lever logo and mark for our company brand. For most cases, use the standard logo for white or light solid background colors. Inverted versions are also available for dark or other solid background colors. Most importantly, refer to our safe space and minimum size guidelines to ensure that the logo is legible with enough color contrast for accessibility.
The mark should only be used when the word "Lever" is mentioned elsewhere on the page/document, or if it's used as a watermark (e.g. in the corner of a slideshow).
There should always be safe space free of any graphics or text surrounding the Lever logo. The ideal safe space is found by taking the height distance (x) of the logo and applying the same distance from the outer edges of the Lever logo or mark. Make sure that logo is not smaller than the defined minimum sizes for any format including web, print, and promotional items.
Minimum size (digital)
To ensure the logo is always readable digitally, the logo height should always be 24px or larger.
Minimum size - Print
The minimum logo height for print is 0.25 inches or 7 mm.
The Lever logo is never meant to be altered in anyway. Please treat our logo with respect and avoid the following scenarios, some of which are illustrated below.
Don’t change the color of any part of the logo
Don’t distort the shape or proportion of the logo
Don’t rotate or turn the logo from the rest of the content
Don’t use the Lever word mark as a standalone without the logo mark
Never compromise or manipulate the Lever identity in anyway
As you can tell, we’re obsessed with gray. These are the primary shades of gray used in our logo with white as a base.
Lever Black *
|rgb||38, 41, 51|
25, 20, 0, 80
Lever Medium Gray
|rgb||195, 198, 204|
4, 3, 0, 20
Lever Light Gray
|rgb||225, 227, 230|
2, 1, 0, 10
|rgb||255, 255, 255|
0, 0, 0, 0
Our official brand font is Meta, which can be used internally without licensing issues.
© 2018 Lever