Lever Brand Guidelines


Overview

To preserve the integrity of our identity, we want to ensure that both the Lever logo and mark are always recognizable and legible, and stand out against any competing design elements.

Colors

As you can tell, we’re obsessed with gray. These are the primary shades of gray used in our logo with white as a base. 

* Note that our Lever Black is a dark gray shade and is optimized for accessibility and legibility.

Lever Black *

hex #262933
rgb 38, 41, 51
cmyk
25, 20, 0, 80
pms
426 C

Lever Medium Gray

hex #c3c6cc
rgb 195, 198, 204
cmyk
4, 3, 0, 20
pms
428 C

Lever Light Gray

hex #e1e3e6
rgb 225, 227, 230
cmyk
2, 1, 0, 10
pms
663 C

White

hex #ffffff
rgb 255, 255, 255
cmyk
0, 0, 0, 0
pms
n/a

Typography

Our official brand font is Meta, which can be used internally without licensing issues.

Meta Bold Roman

Use for main headlines

Meta, Bold
40pt
Lever Black #262933

abcdefghijklmnopqrstuvwxyz 01234567890,:?!(@+=/*)

Use for smaller headlines

Meta, Bold
24pt
Lever Black #262933

abcdefghijklmnopqrstuvwxyz
01234567890,:?!(@+=/*)

Use for main body text

Meta, Normal
16pt
Lever Black #262933 at 70% opacity

Use Fira Sans as a fallback font for other platforms (e.g., Google Docs or Slides), which is available via Google Fonts.

Fira Sans

Use for main headlines

Fira Sans, Bold
40pt
Lever Black #262933

abcdefghijklmnopqrstuvwxyz 01234567890,:?!(@+=/*)

Use for smaller headlines

Fira Sans, Bold
24pt
Lever Black #262933

abcdefghijklmnopqrstuvwxyz
01234567890,:?!(@+=/*)

Use for main body text

Fira Sans, Normal
16pt
Lever Black #262933 (at 70% opacity)

© 2018 Lever