Samba TV

Case Study

Why Samba TV Switched from Competitor to LeverTRM™ for Enterprise

Lever Customer Since



LeverTRM for Enterprise

Data Warehouse Sync


San Francisco, California


Media & Internet



About the Company

Samba TV is a metrics analytics platform for TV programmatic ads. Samba TV enables marketers to build engaged audiences and empowers viewers to engage with brands they love.


Outgrew former ATS that couldn’t scale

• Needed more integration with 3rd-party software

• Required built-in data analytics for hiring pipeline

• Needed to gain data insights to reduce time to fill and time to hire


• LeverTRM for Enterprise enables TA teams to nurture candidates at scale

• Integrations connect LeverTRM to other HR tools

• Advanced Automation helps streamline critical workflows

• Data Warehouse Sync connects Lever analytics to Sisense


• Within six months of switching to LeverTRM for Enterprise, Samba TV successfully diagnosed and solved its biggest hiring bottlenecks

• 67% faster time-to-fill

• 80% faster time-to-hire

• 68% increase in referral candidates

Integrations and reporting are key in a competitive market

Our previous time to fill took months. It was immense, just way too long. Armed with Lever data, I was able to see where candidates were getting stuck. We reduced time to hire by 80% within six months.

Sri Ramachandran,
Head of Global Talent – America, EU, and APAC, Samba TV

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