Times of crisis often invite unexpected and rapid change. As business leaders in the COVID-19 era, we’re finding that to be a consistent truth. Hiring managers and recruiters across industries are encountering unique challenges and heroically enduring long bouts of uncertainty – and there’s no guarantee that the situation will change any time soon.
Fortunately, it’s not all bad news. Unexpected and rapid change to the world of work can also lead to unexpected and rapid improvements. Which is why we’ve dedicated today’s top articles roundup to leaders sharing helpful tips, insights, and real-world examples of how we can navigate our changing world.
#1. Stephen Hallowell creates a shared vision for the long-term with the GTM Maturity Model
Many times companies that experience strong initial traction aren’t prepared for the challenge of scaling. Too often, the sales and marketing leaders in a company don’t have a shared vision for the go-to-market engine they are building, and struggle to reach the full potential.
In this article, Stephen Hallowell, VP of Strategic Services at Highspot, a sales enablement platform, emphasizes that a go-to-market (GTM) framework can help identify what’s important and identify the most important next steps in the journey with four key pillars: targeting the right customers, messaging, sales process, and accountability.
Click here to explore Hallowell’s four pillars in depth.
#2. Gregory Lewis’ encourages businesses to not be afraid of transparency
During times of crisis, it may feel like the safest thing to do is to stay quiet. However, in response to the Coronavirus pandemic, many companies are finding that honest and transparent communication with their employees and customers is a powerful way to stay connected and stand out for the better.
In this article, Gregory Lewis, Content Marketing Manager at LinkedIn, asks leaders to look to their company values to determine how they can support customers, employees, and leaders in times of crisis. He suggests that only will these activities reflect well on the organization, but it often inspires other companies to do the same, creating a wave of positive change throughout the business world.
Click here to explore Lewis’ breakdown of corporate Coronavirus responses.
#3. Forbes’ expert panel encourages remote team leaders to stay connected
For many managers, coronavirus has upended the way they work, turning onsite managers into first-time remote managers. It’s a whole new way of working that has its fair share of both pros and cons, which first-time remote managers will need support in order to manage.
The Forbes Human Resources Council gathered 16 leaders to share advice for managers in this position, with the goal of ensuring first-time remote managers understand how to be effective even when you can’t meet with your team face-to-face.
One of the most important takeaways is that remote work requires everyone to make more of an effort to stay connected. Ensuring team members have the technology they need to not just do their work but also connect and engage with teammates is critical, as well as nurturing a sense of community by checking in more, offering flexibility, and focusing on outcomes and milestones over physical presence.
Click here to read all 16 of the panel’s take-aways.
#4. Benjamin Pimentel touts “solutions” as the source of strength post-COVID-19
When it comes to success during a crisis, there are two sides of the coin: many excellent companies have emerged during hard times, but just as many companies – and startups – have failed. For companies that want to come out of COVID-19 thriving, Benjamin Pimentel, senior technology reporter at Business Insider, says the secret will be focusing on solutions.
Pimentel explains that the coronavirus crisis has created a sudden pivot to industries like remote work, with a matching increased demand for more remote work collaboration tools, IT support, online event management, and new supply chain solutions. Startups working to solve these problems, like the 15 tech startups identified in the article, are proving to come out stronger, more nimble, and wiser as a result.
Click here to read Pimentel’s Business Insider piece on why startups should focus on solutions.