Diversity is imperative to all workplaces. People with different backgrounds and experiences, who come together as a team, can develop innovative ideas that will keep your company alive and thriving. Despite this, companies in many industries and roles are not benefiting from this because they are dominated by a single sex. For example, tech industry roles are typically filled by men, while nursing roles are typically filled by women. In both cases, the customers are more diverse than the people serving them—which doesn’t bode well for understanding their needs. To better serve your customers, it’s important to cultivate gender diversity in the workplace. This goes beyond equal representation of males and females, as it should also include those with a non-binary gender identity. Here are some tips to get started:
Build an inclusive workplace
Before attempting to hire for gender diversity, look within and evaluate your company culture. Is your company a good place to work, regardless of gender? Do you treat people across the gender spectrum equally? Consult your employees to learn how you can build a more inclusive workplace, and put in the work to continually improve your company culture. An inclusive culture will help build your employer brand, so you can attract and retain a diverse workforce. In our Diversity and Inclusion Handbook, we share even more concrete strategies to help you foster inclusion as your first step.
Write better job descriptions
Gender biases may actually begin with your job descriptions—before you even speak with a candidate. Men will apply if they are 60 percent qualified, whereas women will only apply when they are 100 percent qualified. Rather than writing job descriptions with a list of qualifications, craft performance-based job descriptions which focus on what the person hired would be responsible for accomplishing. Also be careful to avoid gendered language. For instance, champion is masculine-coded, while polite is feminine-coded. Rethinking your job descriptions with these tips in mind can get you one step closer to gender diversity.
Proactively source a diverse pipeline
Rather than waiting around for talent to come to you, proactively source a gender diverse pipeline. As an added bonus, you will also build a more efficient hiring process: one in 72 sourced candidates is hired, compared with one in 152 applicants. Many sourcing platforms have options to source candidates from underrepresented groups—even if it requires a little creative thinking and extra legwork. For instance, you can build a search string to source qualified candidates who list college sororities or LGBTQ organizations on their profiles. Doing so will allow you to build a diverse pipeline of top-tier talent.
Provide your team with unconscious bias training
Unconscious biases exist in all of us, and recognizing them is the first step toward overcoming them in the hiring process. For instance, when recruiters only have appearance to go by, both males and females are twice as likely to hire a man than a woman. Imagine the bias that first impression can carry through the recruitment process. The bias does go both ways, however, as men are often questioned about their interest in jobs dominated by women, such as those in nursing, teaching, or human resources. To overcome these hiring biases, interview teams should learn to recognize them, as well as how to fairly evaluate candidates on a predetermined set of criteria.
Set a diverse group of interviewers
While you’re busy evaluating candidates, don’t forget that they’re evaluating you as well. Sixty seven percent of candidates said that a diverse workforce is an important factor when evaluating companies and job offers. Include both men and women, and consider adding in a lunch interview or office tour to introduce the candidate to more people on your team. With a diverse interview panel, candidates from underrepresented groups will likely feel more comfortable, instead of feeling like the odd one out.
Implement fair compensation practices
On average, women earn 77.9 percent of what men earn. Once experience, industry, and job level are factored in, a woman still only earns 97.8 percent of what an equally qualified man with the same job earns. If you want to attract, hire, and retain top-tier talent, you need to compensate them fairly—regardless of gender. A formal employee compensation strategy can help. Utilize data to set compensation bands for each position, and consider each employee’s experience, skills, education, and performance to determine where they should fall within that band. Explain your compensation offer with each employee, and provide development opportunities so each employee understands how they can earn salary increases and promotions. Doing so will make compensation much more strategic, transparent, and fair.
Learn from exit interviews
Exit interviews are useful to understand why people are leaving, so you can improve the ways in which you hire and retain talent. If you’re working toward gender diversity in the workplace, you can also dig into your data to understand the differences in why men and women are leaving your organization. This can provide insights that are unique to your company, and allow you to monitor your progress over time. If, for instance, you learn that women are less satisfied with compensation than men, you can take steps to improve your compensation strategy, and see how perceptions change over the course of a year.
While this is by no means an exhaustive list, these are all things you should consider when working toward gender diversity in the workplace. Let your current employees guide your efforts, as they can provide valuable insights into what you organization is doing well, and where there’s room for improvement. Also consider how gender diverse your company is overall, as well at the team-level and seniority-level. If you want to build a world-class team, you will want to see gender diversity make progress across the board.