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How to Unlock Sales and Marketing Secrets for Recruiting Success

Kelli Dragovich
Presented by:

Kelli Dragovich

Senior Vice President of People, Hired

In a market where the best talent is harder to find, engage, and hire than ever before, traditional recruiting tactics – like spray-and-pray – are a losing strategy. To stay competitive, recruiters must learn to think like their sales and marketing counterparts, who use marketing automation, along with strategic messaging, nurturing, and engagement tactics to get more targeted, efficient, and effective with their sourcing and recruiting strategy.

If you’re looking to bring more of the right candidates into your recruiting funnel, while increasing conversion rates and pipeline efficiency, listen to Hired.com SVP of People Kelli Dragovich and Lever CMO Leela Srinivasan to learn how sales and marketing secrets can supercharge your recruiting success.

Through this engaging discussion, you’ll learn how to:

  • Elevate your brand presence across the web
  • Attract and engage the right talent with strategic use of social media
  • Craft and deliver authentic, right-timed messages to keep passive candidates engaged and deliver a better recruiting experience to active candidates 
  • Use data and trend monitoring to increase the effectiveness of all your recruiting efforts

If you’re ready to join the ranks of talent professionals leading the recruiting transformation, this webinar is a must-listen. 

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About our speakers

About our speakers

Kelli Dragovich is the Senior Vice President of People at Hired. Within this role, she leads the team responsible for enabling Hired to rapidly grow and scale effectively. She’s passionate about building a diverse, inclusive, and productive environment for Hired’s growing global workforce. Prior to Hired, Kelli was a Vice President of Human Resources for GitHub, and has previously held Senior Human Resource positions at Nook Media, RockYou!, Yahoo!, and Intuit. Kelli is a mother of twin boys and the ultimate sports enthusiast - including having competed as an amateur boxer in the past. She attended Santa Clara University where she played Division I softball and graduated with a degree in Psychology, before going on to receive a Masters in Organizational Psychology from Alliant International University in San Diego.
Leela Srinivasan

Leela Srinivasan

Leela Srinivasan is the Chief Marketing Officer at Lever. She is irrationally excited about all things recruiting and brings a wealth of industry, marketing and general business experience to Lever. Previously Leela served as VP of Marketing at OpenTable, where she built product marketing from scratch and established the foundations of a B2B marketing team. Prior to that, Leela spent four and a half years as a marketing leader in LinkedIn's Talent Solutions business, co-founding the Talent Connect conference and contributing to the business scaling from $200M to $1B in revenues. Additionally, she worked in management consulting for Bain in San Francisco and London, and has several years of experience in sales and sales management. Leela earned her MBA in general management from the Tuck School of Business at Dartmouth and her MA in history and English literature from the University of Edinburgh in her native Scotland.