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How to Attract Top Talent as an Unknown or Misunderstood Brand

Will Staney
Presented by:

Will Staney

Founder & Principal Consultant at Proactive Talent Strategies, LLC

Proactive Talent Strategies logo

Are you losing candidates because they misunderstand your employer brand without giving you a chance? Are they familiar with your brand but unaware of what you’re like as an employer?

Recruiting for a company without a well-liked or well-known employer brand makes a hard job even harder. But according to employer branding consultant, Will Staney, it makes it all the more exciting too – it’s one more challenge to be cracked.

Unlock this webinar recording for access to our chat with Will as he outlined how he’s led and advised companies from VMware and SAP to GoDaddy and Realtor.com, through incredible employer branding transformations that reinvented their ability to attract and hire top talent – and how you can too.

You’ll learn:

  • How to roll out a new employer brand so it sticks, internally and externally

  • The secrets of crafting an authentic story that resonates

  • How to turn your employees into powerful brand ambassadors

  • What to do about bad reviews on Glassdoor

  • The key steps to a compelling EVP (employee value proposition)

  • And real-life success stories from some of Will’s most transformed clients and employers

This webinar recording is for talent seekers at companies of every size. Whether you’re a VP of sales building a team from the ground up or a recruiter looking to fill headcount at a mature sales org. 

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About Will

About Will

Will is the Founder and Principal Consultant at Proactive Talent Strategies, LLC and the former Head of Global Talent Acquisition at rapidly-growing startups Twilio and Glassdoor. Prior to that he held recruiting leadership roles at enterprise software leaders VMware, SuccessFactors and SAP. 

During his career as a recruiting leader, he developed a passion for building what he calls "modern recruiting machines". With his consulting firm Will is helping clients like GoDaddy, Realtor.com and others optimize their recruiting strategy and build a content marketing approach to talent attraction.

In his free time, Will enjoys riding his motorcycle, trying out the newest gadgets, and spending time with his wife, Mallary, and their two kids, Foster and Felicity.