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Customer story

To build an equitable hiring process and nurture candidates, Maxwell needed an ATS and CRM that could help them go the extra mile. And Lever’s Talent Relationship Management solution is exactly what they were looking for.

The challenge

To funnel more top-tier candidates into their talent pool, Maxwell knew they needed to gain deeper insights into what the talent market looks like and the health of their hiring pipeline. Not only that, but they wanted to nurture and engage their talent pools, building real relationships with candidates while consistently contributing to an equitable hiring process.

The solution

To foster a culture of top talent and retention, Maxwell leveraged native sourcing to fill their interview pipeline, focusing on marketing automation to scale their nurture initiatives while harnessing analytics to iterate and improve upon their hiring processes. With LeverTRM, the Maxwell team also focused on DEI data to help build a more diverse and equitable funnel.

The results

With LeverTRM, Maxwell has achieved 400% year-over-year growth while decreasing their time to fill for open positions by 20%. Their team has also seen a 31% average increase in offer acceptance rate and, alongside our solutions, has achieved a CNPS of +95!

“We’re able to automatically send nurture messages out through the Lever platform. It’s tracking through Gmail. It’s tracking through InMails. It’s tracking through all of the different integrations to make sure that our communications reach candidates.”

Sydney Artt,

Head of Talent Acquisition, Maxwell

How Lever Powered Maxwell’s 400% Year-Over-Year Growth

Tools to create an equitable and efficient hiring process

Lever’s Talent Relationship Management platform (LeverTRM) enables Sydney and her team
to manage hundreds—even thousands—of candidates. It includes native sourcing and nurture capabilities, in addition to automation that empowers Maxwell to nurture at scale.

Built-in nurture campaigns

Built-in nurture campaigns are a key selling point, says Sydney. After sourcing a great list of candidates, Lever Nurture enables Sydney to craft personalized outreach and send out multi-email cadences to boost response rate.

"Most people are sick of the amount of InMail they receive on LinkedIn, so they’re not checking it very often. But Lever Nurture goes straight to their email, and it’s personalized, so your response rates are better. That makes filling roles so much easier."
Sydney Artt,
Head of Talent Acquisition, Maxwell

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