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The Talent Innovation Blog

Fresh insights on recruiting strategies, hiring best practices, and company culture

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3 Recruitment Marketing Strategies You Should be Using

by Jen Dewar

  Traditional recruitment strategies are no longer enough to reach great talent. Many top performers are passive candidates, and those who are actively seeking a new opportunity won’t be on the market for long. If you want to win the best talent for ...

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Why You Shouldn't Use Free Job Posting Sites

by Jen Dewar

There are 18,100 Google searches, on average, for “free job posting” every month. It’s easy to understand why—budgets and time are limited, and you need to make both stretch in order to fill roles in your organization. However, free job posting ...

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Our Q&A with Google Dave: How to Attract Top Talent by Thinking Like a Marketer

by Maya Humes

Want to increase the response rate to your recruiting emails? Marketing can help. Hoping to attract more inbound applicants? Marketing can help. Need to hire more than 45 people by the end of this year? You guessed it: marketing can help.

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How to Scale Your Social Media Recruiting Program

by Jen Dewar

The one-on-one nature of social media is part of what makes it appealing to recruiters and candidates, but it can be time consuming. It’s easy to spend the better part of your morning engaging with potential candidates without actually moving a ...

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How to Make a Killer Recruitment Video

by Jen Dewar

Seventy-two percent of candidates spend an hour or more researching a job. They will look to resources such as your website, social media channels, and Glassdoor page to determine if your opportunity is worth pursuing. If you want to attract and ...

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Should Your Organization Offer Retirement Benefits?

by Jen Dewar

Competing for top-tier talent is getting more challenging every day—and more expensive. It’s basic economics: as the supply of labor remains fairly constant and the demand increases, the cost rises. Retirement benefits may be seen as ...

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5 Ways You Should Be Using Glassdoor

by Jen Dewar

With more than 41 million monthly visitors, Glassdoor can be a tremendous resource to help you attract and close top-tier talent. Candidates use the site to research employers, write and read reviews, share and read interview questions, find new job ...

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