Summer of Sourcing: Elevating Your Career with Proactive Sourcing
Summer has officially begun! And as the sun shines brightly, so do the careers and future sourcing strategies of our Summer of Sourcing Virtual Slam attendees.
To wrap up the event in today’s third and final session, Lever’s own senior recruiters Brynna Locke and Michael Gallagher joined talent leadership superstars Shauna Geraghty of Talkdesk and Jennifer Rettig of Looker to share some of their personal anecdotes and learnings on how to take your talent career to the next level through proactive sourcing.
What makes sourcing an integral aspect of hitting both your hiring and career goals?
The competition for top talent is fierce, and the best candidates no longer just apply online. Companies more often than not have to go outbound and nurture candidates in order to hire the quality and volume of candidates they seek.
For aspiring talent leaders, sourcing provides an avenue to creatively problem-solve when hiring for tough-to-fill positions, as well as build relationship management skills, both of which are vital in management and executive positions.
How should teams fold sourcing into their hiring strategy?
Shauna pointed out the similarity between sourcing and sales development work in both workflows and processes. “They are both multi-touch, multi-channel, and multi-person outbound cadences.” Much like in sales, it is necessary to identify Ideal Candidate Profiles (ICPs - also known as Ideal Customer Profiles in sales lingo), refine success criteria, and leverage CRM data. So one key place to find both your sourcing model and your next best sourcer may be your SDR (Sales Development Representative) team.
JR followed up by saying how important it is to use data to support the sourcing function, especially when seeking executive buy-in. She explained that, “Sourcing can be misunderstood and undervalued by those outside of recruiting. The more data you have, the better you can convince the C-suite to invest in recruiting and sourcing.”
When it comes to training your team and ensuring that everyone has a chance to learn and develop sourcing skills, all three panelists agreed that creating a standardized process is most efficient. Just like sales development teams, recruiting teams should map out sourcing initiatives with scripts, templates, and cadences. “Then, use data to identify bottlenecks and what messaging works best,” added Michael Gallagher. “Once you have the initial process in place, even if everything seems great, don’t trust comfortable. If it ain’t broke, break it and make it better.”
What are some of the most unconventional but successful ways you’ve seen someone source?
Reflecting from her own personal experience, JR shared an anecdote from the days before LinkedIn. The roles she was recruiting for required experience working with Apple’s Macintosh computers, but this was back when everyone and their dogs used a PC. “So, I’d call up the computer labs of universities and ask if I could speak to the ‘Mac guy,’ and they were thrilled to connect me.”
Another out-of-the-box sourcing campaign that Michael Gallagher recounts was a more recent in-person approach by Big Data company Qubole. “The company had sourcers standing at [metro] stations handing out cookies. The cookies weren’t only delicious, but came with a note saying, ‘You’d be home by now if you worked at Qubole’ and a link to their careers page. They were hoping catch a few people that absolutely hated their commutes.”
Poll: What’s the most valuable skill you’ve learned from proactive sourcing?
- How to overcome rejection
- The art of following up
- Creative problem solving
- Project management / organization
In essence, the art of following up is a skill in relationship building, a critical component in any job, whether in talent or some other field. So it’s no secret that perhaps one of the most obvious ways sourcing can help elevate your career is by building up your interpersonal skills.
And that about wraps up Day 3! Summer is officially here, which means this year’s Summer of Sourcing has come to a close. We would like to sincerely thank all of our panelists, sponsors, and hosts, and we can’t wait to come back next year with even more insightful sourcing knowledge.
Missed a part of the Slam? Sign up here for access to all three session recordings.