Employee reviews are an important resource during a candidate’s job research. Seventy eight percent of job seekers say they are influenced by employee ratings and reviews when deciding where to work. Your online reviews can impact the quality and quantity of applicants, your cold outreach response rate, and your offer acceptance rate. If you want to get the most out of your employee reviews, and make them work to your advantage, follow these tips.
Encourage employees to write reviews
Regularly encourage your employees to write reviews on sites like Glassdoor and InHerSight. If you haven’t already, add 30, 60, and 90 day meetings to your new hire checklist to ensure employees are transitioning well into their new roles. The 90 day check-in is the perfect opportunity to ask a new hire to write honest reviews about working at your company so far. You may also ask employees to update their reviews during annual performance evaluations, or when you have a high-priority role you need to fill. A steady stream of fresh reviews will show candidates what it’s like to work at your organization at the time they are considering your opportunity. They will also help you keep a pulse on what employees like and dislike, so you know what to promote, and what to fix.
Respond to employee reviews
Whenever possible, respond to your employee reviews as they are posted. Sixty nine percent of Glassdoor users say their perception of a company improves after seeing an employer respond to a review. A response shows that you are listening, and care about employee feedback and satisfaction. Thank people for taking the time to submit their review, and amplify the positive aspects by sharing how proud your organization is to be recognized for them. Address complaints by sharing what you are doing to improve, or by (humbly) explaining your position. Ninety percent find the employer perspective useful when learning about jobs and companies.
Feature employee reviews on other career assets
Promote your employer brand by amplifying your positive employee reviews across your other career assets. Share employee testimonials on a dedicated career site page, and sprinkle them throughout other pages, like your employee benefits page and employer blog posts. Jazz up your job descriptions and outreach messages by adding an employee review from someone who has been in that position before. Feature your employee reviews on your social media channels by adding them to your LinkedIn Career Page, or by sharing them as Page posts on LinkedIn, Facebook, and Twitter. On average, candidates use 16 different resources in their job search. Make sure your reviews have visibility in the places candidates are using to research your organization.
Most of your employees will be happy to write reviews because it gives them the opportunity to provide feedback. More than that, though, it helps your organization attract and close top-tier talent. When each member of your team has the right skill- and culture-fit, each individual will be able to thrive and do their best work. Get the best talent for your team by showing candidates what it’s like to work at your organization—straight from the horse’s mouth.