Being known as one of the best places to work is a huge benefit to your recruitment program. When many companies are struggling to find and hire the talent they need, you can have talent lining up at your door to get a job. What’s more, 84 percent of people would consider leaving their current jobs if offered another role with a company that had an excellent corporate reputation. The best candidates on the market are quite discerning when it comes to where they want to work, and will research companies before applying or responding to your cold outreach. Being known as one the of best places to work can give you the pick of the litter when you’re ready to hire. Follow these best practices to help you get there.
Be a great place to work
This first step is obvious but, if you want your organization to be known as one of the best places to work, it should actually be a great place to work. There isn’t a “one-size-fits-all” model you should follow because each organization can be the best place for a different person. Carefully craft your company culture to align with your mission, vision, and values, and screen for culture fit to ensure you have the right people working with you. Gauge your current and former employees’ sentiments about your company through employee surveys, exit surveys, and employee reviews. Show employees you care by fixing any recurring issues you see, such as your succession planning, compensation strategy, benefits, and perks.
Ask employees to help you promote your workplace
Eighty three percent of people trust the recommendations of friends and family, and 66 percent trust stranger’s opinions posted online. An employee promoting your organization as one of the best places to work can go a long way. Ask your employees to write reviews on sites like Glassdoor and InHerSight, and for their permission to post their employee testimonials on your career site and LinkedIn Career Page. Also encourage your employees to share news, updates, and photos related to your organization on their social media channels.
Engage in proactive public relations activities
Press publications may naturally pick up on your organization as a best place to work through your employee’s promotions. Regardless, a proactive public relations strategy can help you get good press coverage. Research which authors and publications write about stellar workplaces, and introduce your organization to get on their radar. Tell them what makes your organization unique, and why your employees love working there. Be sure to point them in the direction of your employee reviews, testimonials, and social media content to back up your claims.
You may also choose to apply for accolades. While the Glassdoor Best Places to Work list is based on their website reviews, you can proactively reach out to publications like Fortune to be considered for a spot on their list. Also consider researching, and reaching out to, local publications to get the attention of candidates who live near your offices. Top-tier candidates will often run Google searches for, “Best places to work in San Francisco,” and you can get on their radars by being included on those local lists.
You’ve worked hard to build an amazing workplace, now make sure the results of your efforts are known so you can attract top-tier talent. Through your employees’ voices, press articles, and accolades, even the smallest organizations can be known as one of the best places to work. Take, for instance, Tower Paddle Boards, a San Diego lifestyle company with fewer than 10 employees. The media coverage of their 5-hour summer workdays and motto to “live differently” attracts the top-tier talent they need to achieve their goals in fewer hours. With talent lining up at their door, they have their pick of the litter when it comes to who they want to hire. No matter what it is that helps your organization stand out as a great place to work—corporate responsibility, great work-life balance, or awesome perks—make sure it’s known.