As I (and millions across the country) watched the NFL playoffs, I couldn’t help but think about the relationship between football and recruitment.
Football might feel like a sport based entirely on physicality and aggression, but it takes a solid gameplan, acquiring top talent, consistent execution, and overcoming moments of adversity to win a football game. Coincidentally, those same attributes are necessary for running a successful high growth recruitment team.
“Those teams that have been the most successful are the ones that have demonstrated the greatest commitment to their people,” says Super Bowl Champion Coach, Bill Walsh.
With COVID-19 shaking up the playing field for many busy recruiters, there are new opportunities, trends, and circumstances to consider when crafting your organization’s hiring playbook for 2021. If your team wants to hire “Hall of Fame” talent this year, there are four steps you need to take.
1. Rethink Your Recruiting Channels
It doesn’t matter if you’re preparing for a Super Bowl run or the start of your talent management process. You have to consider your needs before doing anything else, especially when your resources are limited to accommodate a volatile pandemic-struck economy.
As you build your recruitment playbook this year, assess the resources you have on hand and what’s out there in the market. Integrate your sourcing and market research efforts, which can be done with solutions like Hiretual’s TalentFusion, to get a holistic overview of internal and external talent sources that will be the most successful and realistic to meet your company’s most critical goals.
Communicate with organizational leaders to align your findings with business development plans. You should come out of that discussion with the answer to these questions:
- Who do you want to hire and how will you attract them?
- What is your budget and timeline?
- How have talent performance indicators changed and how should you tailor your search to find the most capable performers?
Once you’ve laid out the key performance indicators to look for — you then are able to go outbound in your efforts to recruit the best draft pick for the job.
2. Assess The Competition Within and Outside of Your League
As we await the Super Bowl matchup between the Buccaneers and Chiefs, we can’t help but wonder how much they’ve been planning for this match all season. A successful team will always analyze and adapt to surrounding trends and changing circumstances as they go. It’s impossible to do that without paying attention to what your competition directly and in the periphery is doing. It’s only through this analysis that you can refine, define and hone in on your unique recruiting strategy and message.
According to Hiretual’s 2021 Recruitment Outlook Report, employer competition is expected to be the biggest challenge that talent acquisition teams will have to face. During this period of recovery, known as the Great Rehire, high growth organizations hit hardest by pandemic will have to stand out to thrive.
In 2021, recruitment teams will have to do this in a high-volume candidate market while being restricted to limited budgets, time, and headcounts. So think about what you can learn from all companies recruiting roles similar to yours.
What message are they putting out there? What channels are they using? What playbooks are they making to create a consistency that your team could adopt? Answer these questions and implement technology that gives you seamless access to the talent communities your competition sources from.
3. Focus on Recruitment Operations and Team Workflows
To address talent management concerns this year, teams will have to support their existing infrastructure with tools that “tackle” the nuances of talent management. Recruiters, sourcers, and hiring managers will have a lot on their plate this year. After all, hiring is a team sport with no function at most companies left out.
The modern recruitment infrastructure will help teams diversify sourcing channels, rediscover talent, personalize engagement with different generations of the workforce, and most importantly, keep candidate data standardized and safe.
Similar to a great defensive line, a recruiting team has so many tasks and roles to complete to get a great hire onboarded and ready for day one. It’s also crucial that infrastructure integrates with different systems to make those jobs even easier. Integrations, like those between Hiretual and Lever, allow teams to be adaptable when planning ahead while ensuring the stability to succeed now.
As teams ensure the value of their software to drive efficiency, most recruiting operations leads will need to have data-driven conversations with stakeholders and executives about the importance of building this infrastructure. Lever created an RFP template that you can use at your organization to ensure that no task is left out as you make your evaluations.
4. Build Solid Leadership Across Every Team
A great offense and defense can do nothing without leaders at the top and ground level to help them make the right calls on plays. The same goes for key hires. Leadership is an invaluable component of successful organizations. During times of crisis, the role of a leader will hold even more weight and impact big pivots in company growth. Following the COVID pandemic, 44% of mid-size companies anticipate a major restructuring of their leadership for different roles, including senior executives and mid-level managers.
With many organizations planning to restructure, business leaders will have to work closely with hiring teams to assess critical roles needed to adapt and scale growth in the coming year. If recruiters in your organization don’t have a seat at the table to drive searches for leadership, this is the year to change that.
Winning It All
The Super Bowl is always an epic showdown to see who will walk away as champions. The pandemic put so many teams and great companies to the test. Whether you’re playing football or recruiting top talent, it takes a team effort to emerge victorious. It also requires assessing your team’s needs, staying ahead of the competition, investing in integrative tech infrastructure, and solidifying leadership to bolster those recruiting wins.
In 2021, teams that consider all of these factors will set themselves up for organizational success in the coming digital decade. If your recruitment team is looking to stand out from the pack with up-to-date insights from a variety of talent channels and online communities, learn more about Hiretual’s talent data system.